Unlock the Future: Digital Astrology at Your Fingertips
Sector
Publisher, Astrology
Area of Expertise
Mobile App, AI Powered, Progessive Web App
Revolutionizing astrological content delivery, our solution integrates AI-powered personalization to deliver tailored digital and print products directly to users.
Challenge
Reimagining Print Media for the Digital Age
One of Germany's leading publisher faced a daunting challenge: transforming a beloved print-only astrological product into a modern, digital experience without losing its personal touch. With a growing demand for digital content and declining print subscriptions, the publisher needed a solution that not only met the current market demands but also offered a hyper-personalized user experience. Our task was to create a digital transformation that retained the essence of the original product while introducing innovative features. The primary goal was to leverage AI technology to generate personalized content based on user information and preferences, ensuring relevance and engagement.
Innovation Process: From Concept to User Testing
Our streamlined approach ensured a smooth transition from idea to functional prototype, verified through thorough user testing.
The journey began with in-depth market research and stakeholder consultations to understand the core value of the existing product and user expectations. Our team of experts developed several prototypes and MVPs, leveraging AI algorithms to generate content that felt uniquely personalized for each user.
We conducted multiple rounds of user testing, gathering valuable feedback to refine the product. This iterative process ensured that the final digital solution was not only innovative but also met the high standards known to the users. By integrating user feedback, we were able to fine-tune the experience, enhancing both the digital and print components even more.
In 2021, the global astrology market was valued at $12.8 billion and is projected to reach $22.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 5.7%.
Comprehensive Digital and Print Solutions
Delivering personalized astrological content across multiple platforms, enhancing user engagement and satisfaction.
Our final solution encompassed a mobile app offering daily astrological advice and insights based on a sophisticated expert system. The app was designed to be user-friendly, with intuitive navigation and engaging content. Additionally, we developed an automated print product, generated via Adobe InDesign automations, tailored to individual user profiles.
This dual approach allowed users to enjoy a seamless blend of digital and traditional experiences. The print product retained the charm of a physical magazine, while the app provided the immediacy and interactivity expected by modern users. Both formats were designed to complement each other, ensuring a cohesive and satisfying user experience.
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Next Steps
- We'll review your request and contact you through your provided information to setup a get-to-know call
- We'll create a first initial draft for your project: estimations, timeline and potential team members
- In a Feedback call we explain our ideas and answer your questions
